VP Technical Sales
Bill celebrated his 50th year with Schwerdtle this year. Yes, he started working when he was just a kid and somehow he managed to slip past Hubert Schwerdtle’s ban on left handed engravers. By the time Hubie realized it, Bill had already proved he had the smarts and the talent to do the job so he stayed. Bill finished his 5 year apprenticeship and became a Journeyman decorative die engraver and toolmaker. When the cosmetic industry, which was largely located in the Northeast, migrated from sculpted brass compacts and lipstick cases to plastic molded cases in the late 60’s, Bill moved from the shop floor to outside sales, working directly with the engineers and maintenance managers to develop tooling to decorate these new products. Along with Jack and Ted Schwerdtle, Bill was an integral part of the company’s decision to invest in one of the first CNC machining centers in the country with laser digitizing capability so that products could be reverse engineered prior to the days when reliable part files were available.
Bill continues to meet with customers in the U.S. and Mexico to collaborate on solutions to challenging projects and to stay up to date with the ever evolving capabilities and complexities of the decorating equipment that our dies and tooling go on as well and the material advancements in plastics.
Bill serves on the Board of Directors of the SPE Decorating and Assembly Division and was elected to the Treasurers position in 2000, which he currently holds. In 2013 Bill was recognized for his lifetime of service to the industry with the SPE Honored Service Member Award.